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Direct-to-Consumer Brand

Headless Commerce Migration

A growing DTC brand outgrew their monolithic storefront and needed a performant, API-driven commerce architecture.

Shopify
Next.js
Node.js
PostgreSQL
GCP

Challenge

A growing DTC brand outgrew their monolithic storefront and needed a performant, API-driven commerce architecture.

Solution

We migrated to a headless Shopify architecture with a custom Next.js storefront, integrated inventory sync, and customer analytics pipelines.

Results

    40% improvement in page load performance
    Unified inventory visibility across sales channels
    Enabled rapid A/B testing on the storefront experience

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